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Monthly Archives: January 2012
How 6 techniques influence buyers and donors
Do you recognize these fundraising techniques? Charity XYZ mails an appeal with an envelope window showing there’s a nickel inside. A famous celebrity comes on the TV screen with a message about her favorite charity and the work it is doing. The solicitation … Continue reading
Tech insights for online donations, donor management
A question seeking guidance on developing a “donate” feature on a Web site has led to a broader discussion of help for technology at small nonprofits. About.com has a good start on the exploration into online fundraising. Click here for that … Continue reading
Posted in donor management, online giving, technology, Uncategorized
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Response to machete attack reveals fundraising truths
When Omari defended a Kenyan orphanage but suffered a machete blow across the forehead in the fight, thousands of dollars were raised to erect a barbed wire fence to keep the orphanage safe. Mark Phillips tells the story in his blog … Continue reading
Posted in donors, fundraising, philanthropy, Uncategorized
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Nonprofits were there to help flood victims
Nonprofit organizations jumped in quickly this week to provide timely, important information and advice for Mid-Willamette Valley residents and businesses dealing with sudden flood waters. The American Red Cross Willamette Chapter tweeted a link to its “Flood Safety Checklist.” Among … Continue reading
Posted in Uncategorized
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Forecast: Charitable giving will increase again in 2012
Following a 7.5 percent growth in 2011, charitable giving will see a 3.9 percent increase in the U.S. this year, according to the Atlas of Giving. Atlas predictions have been shown to be 90 to 100 percent accurate since the … Continue reading
Posted in fundraising, philanthropy
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Mobile charitable giving is growing
Texting gifts to Haiti earthquake relief has set off a mini-avalanche of gifts using mobile phones, according to a new study by the Pew Research Center’s Internet & American Life Project and Harvard’s Berkman Center for the Internet & Society. … Continue reading
Posted in fundraising, mobile giving, online giving, philanthropy, Uncategorized
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Resolutions for online fundraising and marketing success in 2012
Yet another set of ten resolutions has surfaced. This time they’re focused on online fundraising and marketing success in 2012. The e-book from Network for Good (download the book here) contains much detail, but here are the ten resolutions: I … Continue reading
Posted in e-mail, marketing, online giving, Uncategorized, website
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Ten resolutions for board members
Here’s a list of ten concepts that will challenge board members to make 2012 even more successful than earlier years for your nonprofit. Gail Perry offered them in a post today. She wrote, “Board members: If you do these, you’ll … Continue reading
Keep donors active and foil attrition
Once you have sent letters thanking donors for year-end gifts, Fundraising Success magazine suggests you keep donors engaged in the new year. “Many of them (people you have never heard of before) won’t be around in 2012,” the magazine says. “Attrition … Continue reading
Kick-start your 2012 fundraising
Whether or not 2011 was a good fundraising year for your organization, you’ll be thinking about what to make of 2012. Convio has a list of 10 “common sense” steps–call them resolutions, if you like–to help your efforts in the … Continue reading
