Category Archives: marketing

Secrets to effective use of email

Posted on June 8, 2012 by

Despite all the chatter about Facebook, Twitter, YouTube and other social media tools, you can’t beat email for communicating with your donors. According to the Pew Internet & American Life Project, 92 percent of adults use email, versus 65 percent … Continue reading →

Posted in direct mail appeal, donor cultivation, donors, e-mail, fundraising, marketing, newsletter, Uncategorized | Leave a comment

Oregon nonprofits: An economic force

Posted on May 3, 2012 by

With 10,429 active organizations and 166,130 employees, Oregon nonprofits account for 13 percent of the state’s private sector workforce. Many are operating under financial stress, but they remain an “economic driver” that has been silent. That’s the conclusion presented by … Continue reading →

Posted in grant writing, major gifts, marketing, Uncategorized | Leave a comment

Marketing tools that help development

Posted on April 27, 2012 by

Jim Gochenour brought a wealth of information about marketing to his presentation Thursday at the Central Willamette Community Credit Union. In addition to his handout, he made his PowerPoint slides available, and they are located here.

Posted in board of directors, donor cultivation, donors, e-mail, fundraising, marketing, MVDP, sustainable giving, website | Leave a comment

Let your light shine

Posted on April 23, 2012 by

With more than 22,000 nonprofit organizations in Oregon, how are donors going to know the good work that you do and how they can help the good work happen? Not by hiding your light under a bushel, that’s for sure. … Continue reading →

Posted in donor cultivation, donors, e-mail, fundraising, marketing, MVDP, newsletter, Uncategorized, website | Leave a comment

Here’s why it pays to engage donors directly

Posted on April 14, 2012 by

If there was ever any doubt about the wisdom and effectiveness of encouraging people to talk about what you do, here’s the evidence. The Nielsen organization polled 28,000 people in 56 countries and found that people everywhere trust recommendations from people they … Continue reading →

Posted in donors, e-mail, fundraising, marketing, newsletter, online giving, Uncategorized | Leave a comment

Building your marketing plan

Posted on April 8, 2012 by

Substitute “donors” for “customers” in Marcia Bagnall’s Inside Business column in today’s Statesman Journal, and you have a handy prescription for increasing a nonprofit’s donor base. Here’s how it works. Marcia writes and we substitute: “‘How do I increase my … Continue reading →

Posted in donor cultivation, donors, marketing, MVDP | Leave a comment

Ideas for memorial giving

Posted on April 7, 2012 by

It’s spring, and a fundraiser’s fancy turns to…how donors can memorialize loved ones at Memorial Day, Mother’s Day, Father’s Day and wedding anniversaries. Tony Martignetti has some great ideas on his blog. Tony writes: “Start thinking about your promotion of … Continue reading →

Posted in bequest giving, charitable intent, direct mail appeal, donor cultivation, donors, e-mail, endowment, fundraising, marketing, newsletter, planned giving, special events, Uncategorized | 2 Comments

M-P Food Share uses numerous information outlets

Posted on April 4, 2012 by

Across several communication channels, Marion-Polk Food Share maintains a steady stream of information to the public about programs, events and needs. “We on the public relations team have our ears tuned to finding stories within MPFS,” said Phil McCorkle, vice … Continue reading →

Posted in donor cultivation, donors, e-mail, fundraising, marketing, MVDP, newsletter, special events, sustainable giving, thank yous, Uncategorized | Leave a comment

Serif or sans-serif?

Posted on April 2, 2012 by

Which type font do you use in your donor communications? Is it a serif font like this? Or sans-serif like the font used in this article’s headline? Serifs are those little extra feet or extensions on the ends of some strokes of … Continue reading →

Posted in direct mail appeal, donors, e-mail, fundraising, marketing, MVDP, newsletter, technology, Uncategorized | Leave a comment

How a newsletter can boost revenue five-fold

Posted on March 27, 2012 by

Is your newsletter all about how effective your organization is, or is it about how donors are making a difference in the lives of others? Drawing on Bob Ball’s work at Masterworks, Jeff Brooks suggests that a donor-centered newsletter will … Continue reading →

Posted in donor cultivation, donors, fundraising, marketing, MVDP, newsletter, Uncategorized | Leave a comment