Category Archives: MVDP

Words of wisdom from Dale Carnegie

Posted on October 4, 2012 by

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Dale Carnegie wrote those words. His mission was to help people … Continue reading →

Posted in Uncategorized, fundraising, donors, MVDP, donor cultivation, annual giving | Leave a comment

We’re putting the ‘fun’ in fundraising

Posted on June 5, 2012 by

Come relax with colleagues at a networking and wine reception hosted by MVDP at Eola Hills Winery July 26. This informal event will let you share fundraising successes and strategies with your Mid-Valley development peers over wine and hors d’oeuvres … Continue reading →

Posted in MVDP, Uncategorized | Leave a comment

How to add bequests to the fundraising mix

Posted on May 3, 2012 by

Any fundraising program gains strength when it includes a planned giving element, and the leading source of planned gifts is donor bequests. That’s what makes next week’s MVDP program so compelling. Tanya Howe Johnson, who led the national planned giving … Continue reading →

Posted in bequest giving, donors, endowment, fundraising, major gifts, MVDP, philanthropy, planned giving, Uncategorized | Leave a comment

Marketing tools that help development

Posted on April 27, 2012 by

Jim Gochenour brought a wealth of information about marketing to his presentation Thursday at the Central Willamette Community Credit Union. In addition to his handout, he made his PowerPoint slides available, and they are located here.

Posted in board of directors, donor cultivation, donors, e-mail, fundraising, marketing, MVDP, sustainable giving, website | Leave a comment

Let your light shine

Posted on April 23, 2012 by

With more than 22,000 nonprofit organizations in Oregon, how are donors going to know the good work that you do and how they can help the good work happen? Not by hiding your light under a bushel, that’s for sure. … Continue reading →

Posted in donor cultivation, donors, e-mail, fundraising, marketing, MVDP, newsletter, Uncategorized, website | Leave a comment

Planned giving expert to reveal ‘how to’ on bequests and endowments

Posted on April 17, 2012 by

Debra Ashton, who has developed millions of dollars in planned gifts in a career spanning 37 years, will speak in Salem May 10 on how to set up bequest and endowment programs. Debra is the author of The Complete Guide to … Continue reading →

Posted in bequest giving, donors, endowment, fundraising, MVDP, philanthropy, planned giving, Uncategorized | Leave a comment

Building your marketing plan

Posted on April 8, 2012 by

Substitute “donors” for “customers” in Marcia Bagnall’s Inside Business column in today’s Statesman Journal, and you have a handy prescription for increasing a nonprofit’s donor base. Here’s how it works. Marcia writes and we substitute: “‘How do I increase my … Continue reading →

Posted in donor cultivation, donors, marketing, MVDP | Leave a comment

M-P Food Share uses numerous information outlets

Posted on April 4, 2012 by

Across several communication channels, Marion-Polk Food Share maintains a steady stream of information to the public about programs, events and needs. “We on the public relations team have our ears tuned to finding stories within MPFS,” said Phil McCorkle, vice … Continue reading →

Posted in donor cultivation, donors, e-mail, fundraising, marketing, MVDP, newsletter, special events, sustainable giving, thank yous, Uncategorized | Leave a comment

Serif or sans-serif?

Posted on April 2, 2012 by

Which type font do you use in your donor communications? Is it a serif font like this? Or sans-serif like the font used in this article’s headline? Serifs are those little extra feet or extensions on the ends of some strokes of … Continue reading →

Posted in direct mail appeal, donors, e-mail, fundraising, marketing, MVDP, newsletter, technology, Uncategorized | Leave a comment

How a newsletter can boost revenue five-fold

Posted on March 27, 2012 by

Is your newsletter all about how effective your organization is, or is it about how donors are making a difference in the lives of others? Drawing on Bob Ball’s work at Masterworks, Jeff Brooks suggests that a donor-centered newsletter will … Continue reading →

Posted in donor cultivation, donors, fundraising, marketing, MVDP, newsletter, Uncategorized | Leave a comment