Category Archives: online giving

New for the holidays: Focus on giving, not receiving

Posted on November 21, 2012 by

After giving thanks on Thursday and shopping for deals on Black Friday and Cyber Monday, we can turn our focus to giving to those in need on #GivingTuesday, Nov. 27. A new concept looking to gain momentum as a holiday … Continue reading →

Posted in donors, fundraising, online giving, philanthropy, Uncategorized | Leave a comment

Here’s why it pays to engage donors directly

Posted on April 14, 2012 by

If there was ever any doubt about the wisdom and effectiveness of encouraging people to talk about what you do, here’s the evidence. The Nielsen organization polled 28,000 people in 56 countries and found that people everywhere trust recommendations from people they … Continue reading →

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10 ways to improve fundraising right now

Posted on March 30, 2012 by

Just in time for your return from spring break, here is a list of 10 things you can do before summer to give  your fundraising efforts a pick-me-up. Gail Perry expands on them in her blog today. Here’s the summary: … Continue reading →

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Tech insights for online donations, donor management

Posted on January 30, 2012 by

A question seeking guidance on developing a “donate” feature on a Web site has led to a broader discussion of help for technology at small nonprofits. About.com has a good start on the exploration into online fundraising. Click here for that … Continue reading →

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Mobile charitable giving is growing

Posted on January 13, 2012 by

Texting gifts to Haiti earthquake relief has set off a mini-avalanche of gifts using mobile phones, according to a new study by the Pew Research Center’s Internet & American Life Project and Harvard’s Berkman Center for the Internet & Society. … Continue reading →

Posted in fundraising, mobile giving, online giving, philanthropy, Uncategorized | 1 Comment

Resolutions for online fundraising and marketing success in 2012

Posted on January 10, 2012 by

Yet another set of ten resolutions has surfaced. This time they’re focused on online fundraising and marketing success in 2012. The e-book from Network for Good (download the book here) contains much detail, but here are the ten resolutions: I … Continue reading →

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Kick-start your 2012 fundraising

Posted on January 4, 2012 by

Whether or not 2011 was a good fundraising year for your organization, you’ll be thinking about what to make of 2012. Convio has a list of 10 “common sense” steps–call them resolutions, if you like–to help your efforts in the … Continue reading →

Posted in direct mail appeal, donors, e-mail, fundraising, major gifts, marketing, online giving, sustainable giving, Uncategorized | Leave a comment

10 ways to improve online fundraising

Posted on December 29, 2011 by

The folks at Care 2 have issued “last minute tips for wrapping up your 2011 year-end,” but it’s more than that. Consider the document a prescription for a healthier online giving effort. You can download the Procrastinator’s Guide to Year-end … Continue reading →

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Time to secure last-minute gifts

Posted on December 25, 2011 by

Merry Christmas! It’s time to take advantage of the next few days to secure last-minute donations before year’s end. As Katya Andresen points out, “a third of giving online happens in December, and 10-20% of all the giving in the … Continue reading →

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Imperatives and suggestions for thank yous

Posted on November 28, 2011 by

In this season of giving and giving thanks, it’s appropriate to consider the requisite response: how to say “thank you” for a gift. These thank yous needn’t be extravagant or expensive, says Lorri Greif. She offers these suggestions: An invitation … Continue reading →

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