The value of special events

Special events are much-maligned by some people, but Amy Scerba Karazsia thinks these events are getting a bum rap.

Amy, who is director of individual giving at the Smithsonian’s National Museum of American History, told an international conference recently that an event is a good tool for building a nonprofit’s donor base.

Amy told the NonProfit Times that a special event:

  • “Can engage new prospects. It offers a chance to reach out to major gifts prospects, brings the mission to life, displays the need for funding in a way that opens the door for a future solicitation, builds a sense of community around the project or event theme and creates a path for follow-up.
  • “Can engage current leadership. It has the potential to deeply engage current board members, current major donors and volunteers in the content that is the event’s theme, cultivate those people to become an organization’s greatest champions and allow them to “bring in” their network and open doors without having to make a solicitation.
  • “Has advantages over (one-to-one) cultivation. It provides less pressure than a (one-to-one) meeting; it offers more incentive to attend, creates a unique and memorable experience for prospects, allows prospects to more fully engage with content, exposes prospects to a funding need and makes the need real, builds bonds with the organization and with a community of like-minded people and might yield better return on investment by reaching several prospects at once.”
Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s