Tips for e-mail fundraising

If you use e-mail as one of your fundraising tools, two consultants recently shared some tips to help improve your e-effectiveness.

Marc Pitman summarized his five tips in his Fundraising Coach blog:

  1. Don’t delay making the ask
  2. Batch e-mails in groups of five to ten
  3. Don’t apologize
  4. Send to individuals
  5. Send yourself a blind copy

To which Melissa Weigel added a sixth tip.

6.  Proof read

Melissa, of Schultz & Williams, also offered a check list to use before sending out e-mails. For example:

  • “If this email is a fundraising request, do you provide any other helpful authentication features (e.g., a Charity Navigator rating)?
  • “Have you checked against a larger communication schedule to make sure these audiences are being contacted at regular intervals and aren’t over-mailed or under-mailed?
  • “Do you have auto-respond emails ready for anyone who responds or takes an action?”
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