Sending thank-you messages to our donors need not be as traditional as a letter on the organizational letterhead. The Salem-Keizer Education Foundation and Davidson College have developed creative approaches that inject mission into the mix.
There were three creations inside. How else can one describe them?One had colored borders and a blue sun around a simple message: “I love Enrichment Academic.” Another had pink and purple cutouts of cats, bunnies and birds with a message in Spanish: “Grasias al programa porque…”
The third had a big “Thank you!” on the front in gold, blue and purple crayons. Inside, also in blue crayon, was: “Thank you for suppling the after school programs We apprecheate you.”
How could a donor not feel all warm and fuzzy inside about his gift?
Then there’s the approach at Davidson College, a top-ranked liberal arts college in North Carolina. The college and its students adopted an Oscar-winning style to express their thanks for gifts to the annual fund. See the video at Katya Andresen’s blog.
As Katya put it: “Your donors give you gifts. What’s the gift you give back? It should be gratitude.”