Monthly Archives: August 2011

What to do when donors cut back

If gloomy economic news discourages our fundraising efforts, there are steps we can take to better ensure success in the face of a poor economy. Here are tips offered in the Nonprofit Marketing Blog: Give your donors happiness. Show value. … Continue reading

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Required: Marketing charitable bequests

Tom Ahern believes too many members of the “Greatest Generation” died without leaving charitable bequests to their favorite charities, and it’s our fault. He wrote, “Most members of America’s ‘Greatest Generation,’ now rapidly passing from this good earth, did not … Continue reading

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It’s face-to-face, not just Facebook

Lest we be lulled into thinking that relying on electronics and social media will satisfactorily meet our fundraising goals, the research suggests nothing beats face-to-face contacts. Jonah Lehrer wrote in the Wall Street Journal over the weekend that Google+ has … Continue reading

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Taglines: When you have to say it in 8 words or less

If you are stumped at developing a tagline for your nonprofit or you think what you have isn’t working well, Nancy Schwartz is here to help. Through her Getting Attention blog, Nancy has a few tools to help with tagline … Continue reading

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Charities find success in multi-channel marketing

Convio, the consulting firm, has found that some nonprofits are succeeding in their fundraising efforts by adopting multiple channels of communication with donors. A report, based on an in-depth study of 123 nonprofits, has been released, and a copy of … Continue reading

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