What to do when donors cut back

If gloomy economic news discourages our fundraising efforts, there are steps we can take to better ensure success in the face of a poor economy.

Here are tips offered in the Nonprofit Marketing Blog:

  • Give your donors happiness.
  • Show value.
  • Be flexible.
  • Be personal.
  • Do a great job with online research.
  • Be grateful.
  • Learn.
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