Judging from evaluations of MVDP’s Sept. 22 program, members and guests are interested in marketing their nonprofits more than any other program topic.
Meanwhile, as we plan for 2012, Nancy Schwartz offers a template for nonprofit marketing plans. It’s free. Click here for a link to receive a download.
Here’s a sample from her template:
Key question—What is your organization’s main goal (1-2 goals)? What are your communications goals (1-3 goals) and what are the communications goals that will contribute to achieving the overall goal?
- Improve community health by significantly reducing exposure to toxic chemicals like lead in homes, bay contamination, and air pollution from trucks, ships, power plants and other sources.
- Build awareness about OrgABC’s work and impact.
- Increase understanding of the relationship between health and the environment.
- Motivate area residents to advocate.