Those who think fundraising galas are not particularly effective financially have just received a supporting vote from marketing guru Seth Godin.
Writing today in Seth’s Blog, Godin wrote, “the gala is actually corrupting. Attendees are usually driven by social and selfish motivations to attend, and thus the philanthropic element of giving–just to give–is removed.
“Do elements of our community need gala-like events to lubricate their social interactions? Quite probably. It’s a tradition, particularly in certain cities and tribes. But is it a scalable alternative to selling generosity for its own sake?
“(T)his is a ridiculous way to efficiently raise money for a good cause.”
That’s what Seth thinks. What do you think?