Jeff Brooks offers six ways to help ensure your e-mail reaches its target:
- Make sure that you have clear, easy-to-find contact information in your message.
- A clear section about the team will help trustworthiness.
- Use client testimonials.
- Employ professional design.
- Make sure a secure server is used to process order information.
- Send relevant e-mail. Stay on the topic of your cause and how the recipient can be involved.
Brooks writes in the Future Fundraising Now blog. Find it here.