Here’s what a donor-centered appeal letter looks like.
- It uses the word “you” 16 times.
- It’s mostly about the donor, not about the nonprofit organization.
- It’s “friendly, casual, heart-felt and even a bit intimate.”
- It has short sentences, action verbs and lots of white space.
- And it’s yours to use as you see fit.
Gail Perry and her staff developed this model letter and offered it to anyone visiting her blog site. She wrote the letter for a hospital foundation, but it can be adapted for use for any nonprofit in any sector.
Gail welcomes other nonprofits to use the letter. Find it here–saved as a Word document. To read her extended discussion of the letter and her free Nov. 7 webinar, “Where to Find the Donors this Fall: Fine Tune Your Year-End Appeals,” go here.