The Salem-Keizer Education Foundation has a clever variant to the oft-repeated thank-you letter containing a free gift.
You probably get these all the time: A letter thanking you for your support that includes a free nickel or free address-return labels. S-KEF upped the ante. Its letter includes a free music CD, a new music sampler from KINK-FM.
“It’s pretty easy to figure out why we send you a CD every year at this time,” the letter begins. “We want to say thank you. You Don’t Gotta Work It Out. It’s not a Calamity Song or an announcement of a Brand New Day. Nope, Down in the Valley, it’s how we say thank you.
The phrases in red, of course, are the names of tunes on the CD. Included is a return envelope in case the donor wants to make another gift.