An e-mail subject field or letter starting with these four words is likely to get the reader’s attention.
As Amy Eisenstein points out, the reader is puzzled. Did I do something wrong, or was it good?
In the world of thank-you notes and letters, it was something good, and Amy suggests there are simple ways to thank a donor. She lists them:
Using these simple techniques helps ensure future gifts from that donor. “Did you know,” she asked, “that donors report that the number one reason they don’t give again to a charity is that they weren’t thanked or told how their gift was used?”
Note also this advice about making the thank-you note about the giver, not about the cause. There also are several sample letters here.
Nancy Schwartz offers additional thoughts about thank yous, including the idea that “cultivating an attitude of gratitude has been linked to better health, sounder sleep, less anxiety and depression, higher long term satisfaction with life and kinder behavior to others, including romantic partners.” That should make us run right out and write more thank-you notes.
She writes, however, that “gratitude must be heartfelt. If your heart isn’t in it, the “thankee” will know it immediately. And rather than a flush of well-being and connection, he’s likely to feel manipulated. Avoid at all costs.”
Here at MVDP Central, we mean it when we say, “Thank you for your interest in Mid-Valley Development Professionals.”
Photo from Tri-Point Fundraising