Monthly Archives: January 2012

How 6 techniques influence buyers and donors

Do you recognize these fundraising techniques? Charity XYZ mails an appeal with an envelope window showing there’s a nickel inside. A famous celebrity comes on the TV screen with a message about her favorite charity and the work it is doing. The solicitation … Continue reading

Posted in direct mail appeal, donors, fundraising, marketing, philanthropy, sustainable giving, Uncategorized | Leave a comment

Tech insights for online donations, donor management

A question seeking guidance on developing a “donate” feature on a Web site has led to a broader discussion of help for technology at small nonprofits. About.com has a good start on the exploration into online fundraising. Click here for that … Continue reading

Posted in donor management, online giving, technology, Uncategorized | Leave a comment

Response to machete attack reveals fundraising truths

When Omari defended a Kenyan orphanage but suffered a machete blow across the forehead in the fight, thousands of dollars were raised to erect a barbed wire fence to keep the orphanage safe. Mark Phillips tells the story in his blog … Continue reading

Posted in donors, fundraising, philanthropy, Uncategorized | Leave a comment

Nonprofits were there to help flood victims

Nonprofit organizations jumped in quickly this week to provide timely, important information and advice for Mid-Willamette Valley residents and businesses dealing with sudden flood waters. The American Red Cross Willamette Chapter tweeted a link to its “Flood Safety Checklist.” Among … Continue reading

Posted in Uncategorized | Leave a comment

Forecast: Charitable giving will increase again in 2012

Following a 7.5 percent growth in 2011, charitable giving will see a 3.9 percent increase in the U.S. this year, according to the Atlas of Giving. Atlas predictions have been shown to be 90 to 100 percent accurate since the … Continue reading

Posted in fundraising, philanthropy | Leave a comment

Mobile charitable giving is growing

Texting gifts to Haiti earthquake relief has set off a mini-avalanche of gifts using mobile phones, according to a new study by the Pew Research Center’s Internet & American Life Project and Harvard’s Berkman Center for the Internet & Society. … Continue reading

Posted in fundraising, mobile giving, online giving, philanthropy, Uncategorized | 1 Comment

Resolutions for online fundraising and marketing success in 2012

Yet another set of ten resolutions has surfaced. This time they’re focused on online fundraising and marketing success in 2012. The e-book from Network for Good (download the book here) contains much detail, but here are the ten resolutions: I … Continue reading

Posted in e-mail, marketing, online giving, Uncategorized, website | Leave a comment