Texting gifts to Haiti earthquake relief has set off a mini-avalanche of gifts using mobile phones, according to a new study by the Pew Research Center’s Internet & American Life Project and Harvard’s Berkman Center for the Internet & Society.
Researchers found that “these contributions were often spur-of-the-moment decisions that spread virally through friend networks.”
- Almost two-thirds of Americans now use text messaging.
- Nine percent of them have made charitable gifts using their mobile phones.
- About 73 percent of these donors texted gifts the day they heard about the relief campaign.
- Slightly more (76 percent) said they usually make text donations “without conducting much in-depth research beforehand.”
- Forty-three percent of these donors “encouraged their friends or family members to give to the campaign as well.”
- More than half (56 percent) continue to give using their mobile phones.
The survey report is here.
For those who are interested in looking into adopting this methodology, the Mobile Giving Foundation has a list of approved application service providers (ASPs).
Photo credit: Microsoft