Monthly Archives: February 2012

Six fundraising mistakes to avoid

Andrea McManus has learned a lot about fundraising, and she would like to help others so they don’t make the same mistakes she did. McManus is president of the Development Group. In The NonProfit Times, she wrote about the six mistakes from … Continue reading

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Listening your way to major gifts

Fundraising coach Tom Wilson delivered two hours worth of tips Thursday on how to secure major gifts, mostly using effective listening techniques. Tom’s presentation was the conclusion of a two-part major gifts program given to Mid-Valley Development Professionals. He gave the … Continue reading

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The no-gimmick way to loyal supporters

Katya Andresen has put it succinctly. To build loyalty among donors, she wrote, “You simply need to behave in a way that inspires loyalty.” And that means, simply: “Be thankful.  It’s the most important and most neglected basic. “Be clear.  Show … Continue reading

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Symphony association seeks executive director

The Oregon Symphony Association in Salem is looking for an executive director. The new ED will be responsible for several roles, including: Marketing the Oregon Symphony in the Mid-Willamette Valley Managing ticket sales to symphony concerts Keeping symphony association finances … Continue reading

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The best fundraising letter ever?

In 1925 Bruce Barton asked 24 businessmen to provide scholarships for students in a struggling local college, and in response he got 24 gifts of at least $1,000. A 100 percent response rate is unheard of in fundraising direct mail, … Continue reading

Posted in direct mail appeal, donor cultivation, donors, fundraising, philanthropy, Uncategorized | 2 Comments

Make IRA charitable rollover permanent: It’s a win-win-win

Nonprofits may be interested to know that Congress is being urged to make permanent the expired charitable IRA rollover provision and expand it to include rollovers to life-income plans, such as charitable gift annuities and charitable remainder trusts. Conrad Teitell … Continue reading

Posted in charitable gift annuity, charitable intent, charitable tax deduction, donors, fundraising, IRA charitable rollover, major gifts, philanthropy, planned giving, Uncategorized | 1 Comment

What to ask after ‘yes’

You’ve cultivated a relationship with a donor, and you’ve asked for a gift. The donor says, “Yes.” Great. You say, “Thanks,” with great enthusiasm. You describe how the gift will make a difference. Then what? Andy Robinson and Harvey McKinnon, … Continue reading

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