Lessons on treating donors better

Whether or not one decides to pay for a Fundraising Fundamentals course in how to treat donors well, we can all benefit from the four reasons to enroll.

Network for Good says you “need this course,” because:

1. SURVIVAL: The number one reason that donors stop supporting a nonprofit is the way they were treated by the nonprofit.  They complain about lack of thank-yous and reporting on the difference they made.  So we need a great acknowledgement program.

2. SUCCESS: Your gratitude helps bond a donor to your cause.  It’s good fundraising practice.

3. DIFFERENTIATION: We’ll be honest. Most nonprofits are terrible at thanking and keeping donors! If you’re good, you are going to stand out. Be the best organization at saying thank-you and you’ll be seen as truly special.

4. MANNERS: Saying “thanks” often and well is simply the right thing to do. Ask any etiquette expert.

The $129 course takes about three hours, and you pace yourself. At the end, the participant should have:

  • A donor acknowledgement plan
  • A calendar and checklist to keep you on track all year
  • A model thank-you for your donors

To register for the course, go here.

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This entry was posted in donor management, donors, fundraising, philanthropy, thank yous, Uncategorized. Bookmark the permalink.

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