The no-gimmick way to loyal supporters

Katya Andresen has put it succinctly.

To build loyalty among donors, she wrote, “You simply need to behave in a way that inspires loyalty.”

And that means, simply:

  • “Be thankful.  It’s the most important and most neglected basic.
  • “Be clear.  Show where the money goes.  Consistently, over time.
  • “Be accessible.  Make sure supporters can find you when they need to.”

It doesn’t get any simpler than that.

This entry was posted in donor cultivation, donor management, donors, fundraising, philanthropy, thank yous, Uncategorized. Bookmark the permalink.

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