The no-gimmick way to loyal supporters

Katya Andresen has put it succinctly.

To build loyalty among donors, she wrote, “You simply need to behave in a way that inspires loyalty.”

And that means, simply:

  • “Be thankful.  It’s the most important and most neglected basic.
  • “Be clear.  Show where the money goes.  Consistently, over time.
  • “Be accessible.  Make sure supporters can find you when they need to.”

It doesn’t get any simpler than that.

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This entry was posted in donor cultivation, donor management, donors, fundraising, philanthropy, thank yous, Uncategorized. Bookmark the permalink.

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