Monthly Archives: March 2012

10 ways to improve fundraising right now

Just in time for your return from spring break, here is a list of 10 things you can do before summer to giveĀ  your fundraising efforts a pick-me-up. Gail Perry expands on them in her blog today. Here’s the summary: … Continue reading

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How a newsletter can boost revenue five-fold

Is your newsletter all about how effective your organization is, or is it about how donors are making a difference in the lives of others? Drawing on Bob Ball’s work at Masterworks, Jeff Brooks suggests that a donor-centered newsletter will … Continue reading

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The lighter side of philanthropy

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Marketing is the first thing we do

Marketing maven Seth Godin reminds us that marketing should be our first consideration, not an afterthought. “In the Mad Men era, we added marketing last,” Godin writes in his blog today. “Marketing and advertising were the same thing, and the … Continue reading

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12 most persuasive words

Whether you’re talking one-on-one with a donor or speaking to a crowd about your organizations or one of its programs, there is much to be gained by employing persuasive words, and Guila Muir has identified a dozen great ones. In … Continue reading

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Why is marketing critical to fundraising?

When Jim Gochenour speaks at MVDP April 26, he will explain why marketing is a critical tool for fundraising. What makes it critical? Chris Forbes gives us an advance look in his blog, Guerilla Marketing for Nonprofits. “Restating your purpose … Continue reading

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An argument for giving while living

This article from Saturday’s Wall Street Journal offers ideas on how donors can protect their legacies from straying from their original intent. One of the best is overseeing the distribution while you’re still alive or “giving while living.” By ADAM … Continue reading

Posted in bequest giving, charitable intent, donors, major gifts, planned giving, sustainable giving, Uncategorized | Leave a comment