Michael Rosen reveals this statistic along with 19 other factoids about planned giving in today’s blog at Michael Rosen Says.
- “Only 5.3 percent of those over 50 have made a charitable bequest commitment.
- “33 percent of Americans are willing to consider a charitable bequest. This means that there is a great deal of untapped potential.
- “While 1 percent of Americans have created a Charitable Remainder Trust, 5 percent are willing to consider one. Again, this reveals that there is a fair amount of untapped giving potential.
- “Among those over 30, only 22 percent say they have been asked for a planned gift. This could explain why there’s so much untapped potential.”
Why is that?
In his book Donor-Centered Planned Gift Marketing, Michael says there are five myths about planned giving. “These myths can lead organizations to take no action or to take the wrong action where planned giving is concerned,” he wrote in the book. The five myths, Michael writes, are:
- Planned giving is very difficult.
- You need to be a planned giving expert to become involved in gift planning.
- All planned gifts are deferred gifts.
- Good marketing focuses on organizational needs, instead of donors’ needs.
- Planned gift marketing should be passive.
In fact, none of these is true, Michael says. MVDP reveals ways to benefit from planned gifts at the May 10 meeting at the Salem Conference Center. Plan now to attend, from 1 to 5 p.m. Featured speaker is Debra Ashton, author of the highly acclaimed The Complete Guide to Planned Giving.