Ideas for memorial giving

It’s spring, and a fundraiser’s fancy turns to…how donors can memorialize loved ones at Memorial Day, Mother’s Day, Father’s Day and wedding anniversaries.

Tony Martignetti has some great ideas on his blog. Tony writes:

“Start thinking about your promotion of memorial planned gifts, or gifts-in-memory-of your donors’ loved ones, now, so you’re prepared come May and June.  If you’ve already got this in your annual plan, excellent.  Either way, I have a few ideas.  Add yours.

“Facebook It.  Remind fans this is the season to remember loved ones and dear friends.  Include a link to your giving or Planned Giving page.

“Direct Mail.  If you’re not doing a mailing devoted to memorial gifts, drop a slip into an existing mailing.  Or add a P.S. to a letter you’re already planning.  No additional expense for either of these.

“Newsletter.  Got a newsletter going out in May or June?  Drop in a sidebar.

“Email.  Got a list? Send a blast.  Include a link for more information, or a link that opens an email to you.

“Events.  A short mention at spring cocktail parties will remind people of their parents’ and siblings’ wedding and graduation years.

“Build Endowment.  If you have an endowment, encourage memorial gifts to create or augment a fund in memory of family.  Donors with funds might ask family to make a gift to your endowment as their anniversary gift. If you don’t have an endowment, you probably should by this time next year.”

Photo of cherry blossoms at Salem’s Riverfront Park

This entry was posted in bequest giving, charitable intent, direct mail appeal, donor cultivation, donors, e-mail, endowment, fundraising, marketing, newsletter, planned giving, special events, Uncategorized. Bookmark the permalink.

2 Responses to Ideas for memorial giving

  1. Tony Martignetti says:

    Thank you so much for quoting and linking my blog. I’m glad you found it valuable.

  2. Tony Martignetti says:

    Thank you very much for quoting and linking my blog. I’m really glad you find it valuable.

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