Jim Shapiro and Steve Screen gave a spirited look at the key elements of a successful fundraising plan for 2013 at the MVDP meeting Dec. 6.
With 1.5 million nonprofits in the U.S. today, there is plenty of competition for donors’ dollars. Jim and Steve said the answer for nonprofits is to focus on four imperatives: Ask, Thank, Report and Repeat:
- “Ask because donors want to help and because you believe in the cause.
- “Thank because it acknowledges the gift.
- “Report what their gift accomplished.
- “Repeat the cycle and improve each time.”