Assessing digital fundraising at MVDP April 16

OnlineGIving“Nonprofit crowdfunding is changing the landscape of online fundraising and growing at an exponential rate.”

That’s the assessment of Ghazal Vaghedi, who comes from San Francisco April 16 to present “Best Practices for Building a Successful Online (Crowdfunding) Fundraising Campaign.”

Ghazal is vice president for digital philanthropy at, a firm that specializes in online fundraising. is the company that helped Willamette Valley Development Officers and 75 Portland-area nonprofits develop a Giving Tuesday site last fall.

Her presentation will be at the Central Willamette Community Credit Union in Albany from 11:30 a.m. to 1:30 p.m. Please note the time, as it is out of the ordinary for MVDP programs.

She said, “We’ll go over:

  • Essentials for your campaign;
  • Determining rewards and donation tiers;
  • Activating your ambassadors;
  • Crafting a compelling story and using technology to tell your story;
  • New donor cultivation strategies after your campaign; and
  • Opportunities to participate as part of bigger giving events that can help boost your organization.

“There will also be opportunity for small group discussion and Q&A. Bring your ideas and get feedback from the presenter and your peers.”

A light lunch will be available.

For a Blackbaud discussion about “crowdfundamentals,” click here.

Registration for this event is accessible at the MVDP website here.

Season-pass holders have already paid for the event. Non-pass holders and guests are welcome. The fee is $35, if registered by April 14, or $45 at the door.

This entry was posted in crowdfunding, e-mail, fundraising, MVDP, online giving, philanthropy, Uncategorized, website. Bookmark the permalink.

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