Category Archives: bequest giving

How to add bequests to the fundraising mix

Any fundraising program gains strength when it includes a planned giving element, and the leading source of planned gifts is donor bequests. That’s what makes next week’s MVDP program so compelling. Tanya Howe Johnson, who led the national planned giving … Continue reading

Posted in bequest giving, donors, endowment, fundraising, major gifts, MVDP, philanthropy, planned giving, Uncategorized | Leave a comment

Planned giving expert to reveal ‘how to’ on bequests and endowments

Debra Ashton, who has developed millions of dollars in planned gifts in a career spanning 37 years, will speak in Salem May 10 on how to set up bequest and endowment programs. Debra is the author of The Complete Guide to … Continue reading

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The Chronicle: The ever-vigilant tax man

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Ideas for memorial giving

It’s spring, and a fundraiser’s fancy turns to…how donors can memorialize loved ones at Memorial Day, Mother’s Day, Father’s Day and wedding anniversaries. Tony Martignetti has some great ideas on his blog. Tony writes: “Start thinking about your promotion of … Continue reading

Posted in bequest giving, charitable intent, direct mail appeal, donor cultivation, donors, e-mail, endowment, fundraising, marketing, newsletter, planned giving, special events, Uncategorized | 2 Comments

An argument for giving while living

This article from Saturday’s Wall Street Journal offers ideas on how donors can protect their legacies from straying from their original intent. One of the best is overseeing the distribution while you’re still alive or “giving while living.” By ADAM … Continue reading

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Myths about planned giving will be dispelled

There is huge potential of gifts coming from estate plans, but one of the barriers to securing these gifts is that less than a quarter of people over age 30 are even asked to make a planned gift. Michael Rosen reveals … Continue reading

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Brain scans reveal what motivates charitable bequests

Research now shows that a donor’s sense of mortality and her own personal experiences help trigger charitable bequests. Consultant Michael Rosen blogged today about a Texas Tech University study of brain scans that found evidence of what motivates these charitable impulses. … Continue reading

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