Category Archives: direct mail appeal

Tips for a winning year-end fundraising strategy

Whether or not you have completed your year-end giving plan, here are some tips that may help, courtesy of consultant Gail Perry. Gail offers five must-dos for your message, four must-dos for your ask, three overall strategies (click here for more on … Continue reading

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Remedies for end-of-fiscal-year slump

If your fiscal year ends June 30, now is crunch time. With little more than a week before June 30, here are three ways to wind up the year with a flourish. Fundraising coach Marc Pitman offers them in his … Continue reading

Posted in annual giving, direct mail appeal, donor cultivation, donor management, donors, fundraising, gift acknowledgement, thank yous, Uncategorized | Leave a comment

Secrets to effective use of email

Despite all the chatter about Facebook, Twitter, YouTube and other social media tools, you can’t beat email for communicating with your donors. According to the Pew Internet & American Life Project, 92 percent of adults use email, versus 65 percent … Continue reading

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Ideas for memorial giving

It’s spring, and a fundraiser’s fancy turns to…how donors can memorialize loved ones at Memorial Day, Mother’s Day, Father’s Day and wedding anniversaries. Tony Martignetti has some great ideas on his blog. Tony writes: “Start thinking about your promotion of … Continue reading

Posted in bequest giving, charitable intent, direct mail appeal, donor cultivation, donors, e-mail, endowment, fundraising, marketing, newsletter, planned giving, special events, Uncategorized | 2 Comments

Serif or sans-serif?

Which type font do you use in your donor communications? Is it a serif font like this? Or sans-serif like the font used in this article’s headline? Serifs are those little extra feet or extensions on the ends of some strokes of … Continue reading

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The best fundraising letter ever?

In 1925 Bruce Barton asked 24 businessmen to provide scholarships for students in a struggling local college, and in response he got 24 gifts of at least $1,000. A 100 percent response rate is unheard of in fundraising direct mail, … Continue reading

Posted in direct mail appeal, donor cultivation, donors, fundraising, philanthropy, Uncategorized | 2 Comments

How 6 techniques influence buyers and donors

Do you recognize these fundraising techniques? Charity XYZ mails an appeal with an envelope window showing there’s a nickel inside. A famous celebrity comes on the TV screen with a message about her favorite charity and the work it is doing. The solicitation … Continue reading

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