Category Archives: marketing

Secrets to effective use of email

Despite all the chatter about Facebook, Twitter, YouTube and other social media tools, you can’t beat email for communicating with your donors. According to the Pew Internet & American Life Project, 92 percent of adults use email, versus 65 percent … Continue reading

Posted in direct mail appeal, donor cultivation, donors, e-mail, fundraising, marketing, newsletter, Uncategorized | Leave a comment

Oregon nonprofits: An economic force

With 10,429 active organizations and 166,130 employees, Oregon nonprofits account for 13 percent of the state’s private sector workforce. Many are operating under financial stress, but they remain an “economic driver” that has been silent. That’s the conclusion presented by … Continue reading

Posted in grant writing, major gifts, marketing, Uncategorized | Leave a comment

Marketing tools that help development

Jim Gochenour brought a wealth of information about marketing to his presentation Thursday at the Central Willamette Community Credit Union. In addition to his handout, he made his PowerPoint slides available, and they are located here.

Posted in board of directors, donor cultivation, donors, e-mail, fundraising, marketing, MVDP, sustainable giving, website | Leave a comment

Let your light shine

With more than 22,000 nonprofit organizations in Oregon, how are donors going to know the good work that you do and how they can help the good work happen? Not by hiding your light under a bushel, that’s for sure. … Continue reading

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Here’s why it pays to engage donors directly

If there was ever any doubt about the wisdom and effectiveness of encouraging people to talk about what you do, here’s the evidence. The Nielsen organization polled 28,000 people in 56 countries and found that¬†people everywhere¬†trust recommendations from people they … Continue reading

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Building your marketing plan

Substitute “donors” for “customers” in Marcia Bagnall’s Inside Business column in today’s Statesman Journal, and you have a handy prescription for increasing a nonprofit’s donor base. Here’s how it works. Marcia writes and we substitute: “‘How do I increase my … Continue reading

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Ideas for memorial giving

It’s spring, and a fundraiser’s fancy turns to…how donors can memorialize loved ones at Memorial Day, Mother’s Day, Father’s Day and wedding anniversaries. Tony Martignetti has some great ideas on his blog. Tony writes: “Start thinking about your promotion of … Continue reading

Posted in bequest giving, charitable intent, direct mail appeal, donor cultivation, donors, e-mail, endowment, fundraising, marketing, newsletter, planned giving, special events, Uncategorized | 2 Comments