Category Archives: newsletter

Secrets to effective use of email

Despite all the chatter about Facebook, Twitter, YouTube and other social media tools, you can’t beat email for communicating with your donors. According to the Pew Internet & American Life Project, 92 percent of adults use email, versus 65 percent … Continue reading

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Let your light shine

With more than 22,000 nonprofit organizations in Oregon, how are donors going to know the good work that you do and how they can help the good work happen? Not by hiding your light under a bushel, that’s for sure. … Continue reading

Posted in donor cultivation, donors, e-mail, fundraising, marketing, MVDP, newsletter, Uncategorized, website | Leave a comment

Here’s why it pays to engage donors directly

If there was ever any doubt about the wisdom and effectiveness of encouraging people to talk about what you do, here’s the evidence. The Nielsen organization polled 28,000 people in 56 countries and found that people everywhere trust recommendations from people they … Continue reading

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Ideas for memorial giving

It’s spring, and a fundraiser’s fancy turns to…how donors can memorialize loved ones at Memorial Day, Mother’s Day, Father’s Day and wedding anniversaries. Tony Martignetti has some great ideas on his blog. Tony writes: “Start thinking about your promotion of … Continue reading

Posted in bequest giving, charitable intent, direct mail appeal, donor cultivation, donors, e-mail, endowment, fundraising, marketing, newsletter, planned giving, special events, Uncategorized | 2 Comments

M-P Food Share uses numerous information outlets

Across several communication channels, Marion-Polk Food Share maintains a steady stream of information to the public about programs, events and needs. “We on the public relations team have our ears tuned to finding stories within MPFS,” said Phil McCorkle, vice … Continue reading

Posted in donor cultivation, donors, e-mail, fundraising, marketing, MVDP, newsletter, special events, sustainable giving, thank yous, Uncategorized | Leave a comment

Serif or sans-serif?

Which type font do you use in your donor communications? Is it a serif font like this? Or sans-serif like the font used in this article’s headline? Serifs are those little extra feet or extensions on the ends of some strokes of … Continue reading

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How a newsletter can boost revenue five-fold

Is your newsletter all about how effective your organization is, or is it about how donors are making a difference in the lives of others? Drawing on Bob Ball’s work at Masterworks, Jeff Brooks suggests that a donor-centered newsletter will … Continue reading

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