A six-program lineup for professional development of nonprofit fundraisers in 2014 kicks off this month with a presentation by Susan Howlett, a Seattle consultant and author of Boards on Fire! Inspiring Leadership to Raise Money Joyfully.
The Howlett presentation Feb. 27 is the first program of the year for the Mid-Valley
Development Professionals (MVDP). Howlett will hold the afternoon workshop from 1 to 5 p.m. at the Center for Community Innovation, former home of the Salem YWCA at 1255 Broadway NE.
Bank of the Cascades is sponsoring wine and hors d’oeuvres for the event.
“Executive directors, development staff, board presidents, heads of fundraising committees on the board, or anyone who wants the board to be stronger will benefit from this session,” Howlett said. “Usually there’s someone in the organization who is eager for improvement, and whatever position they hold, they’ll hear practical options for ways they can shift people’s minds and hearts.
“Most board members have been trained on best practices in fundraising, but no one talks about the fact that we might be asking our leaders to engage in ill-advised strategies. Maybe we’re asking them to do the wrong things on our behalf (like asking their friends for money when their friends aren’t the best long-term prospects for sustainable support, or like inviting people to give at events, which are one of the least effective ways to raise money). When we talk about what really strategic fundraising looks like (appropriate prospects, appropriate activities) people embrace their assignments with gusto.”
Other programs on MVDP’s 2014 schedule include:
- Jim Shapiro of The Edge Group in Seattle discussing the ask-thank-report-repeat formula for major-gift fundraising, 1 to 5 p.m. April 24
- Kim Klein from Oakland, California, taking the mystery out of making the ask, 1 to 5 p.m. June 5
- Jeff Comfort, vice president of gift planning at Oregon State University, describing ways to begin and develop bequest giving programs, 1 to 4 p.m. Sept. 18
- Jennifer Morrow, owner of The Creative Company in McMinnville, sharing marketing strategies that work for nonprofits, 3 to 5 p.m. Dec. 4.
- A sixth program Oct. 23 will feature a presenter on acquiring and keeping donors
Nonprofit leaders may attend any or all of these presentations. A season pass for admission is available on the MVDP website (www.mvdp-or.org). An individual season pass costs $120 with an early bird discount or $180 after Feb. 27. A group season pass for up to five persons from an organization costs $325 with the discount or $500 after Feb. 27. Single admission fee is $35 for two-hour programs or $60 for longer workshops with advance registration.
Since 1997 MVDP has been serving professionals in the Mid-Willamette Valley who raise funds for nonprofit organizations by linking them with others in the development community and providing affordable opportunities for their professional growth and education.