Monthly Archives: April 2012

The lighter side of philanthropy

From The Chronicle of Philanthropy Advertisements

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Marketing tools that help development

Jim Gochenour brought a wealth of information about marketing to his presentation Thursday at the Central Willamette Community Credit Union. In addition to his handout, he made his PowerPoint slides available, and they are located here.

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Let your light shine

With more than 22,000 nonprofit organizations in Oregon, how are donors going to know the good work that you do and how they can help the good work happen? Not by hiding your light under a bushel, that’s for sure. … Continue reading

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Planned giving expert to reveal ‘how to’ on bequests and endowments

Debra Ashton, who has developed millions of dollars in planned gifts in a career spanning 37 years, will speak in Salem May 10 on how to set up bequest and endowment programs. Debra is the author of The Complete Guide to … Continue reading

Posted in bequest giving, donors, endowment, fundraising, MVDP, philanthropy, planned giving, Uncategorized | Leave a comment

Here’s why it pays to engage donors directly

If there was ever any doubt about the wisdom and effectiveness of encouraging people to talk about what you do, here’s the evidence. The Nielsen organization polled 28,000 people in 56 countries and found that people everywhere trust recommendations from people they … Continue reading

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The Chronicle: The ever-vigilant tax man

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Building your marketing plan

Substitute “donors” for “customers” in Marcia Bagnall’s Inside Business column in today’s Statesman Journal, and you have a handy prescription for increasing a nonprofit’s donor base. Here’s how it works. Marcia writes and we substitute: “‘How do I increase my … Continue reading

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