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Monthly Archives: April 2012
The lighter side of philanthropy
From The Chronicle of Philanthropy
Posted in Uncategorized
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Marketing tools that help development
Jim Gochenour brought a wealth of information about marketing to his presentation Thursday at the Central Willamette Community Credit Union. In addition to his handout, he made his PowerPoint slides available, and they are located here.
Let your light shine
With more than 22,000 nonprofit organizations in Oregon, how are donors going to know the good work that you do and how they can help the good work happen? Not by hiding your light under a bushel, that’s for sure. … Continue reading
Posted in donor cultivation, donors, e-mail, fundraising, marketing, MVDP, newsletter, Uncategorized, website
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Planned giving expert to reveal ‘how to’ on bequests and endowments
Debra Ashton, who has developed millions of dollars in planned gifts in a career spanning 37 years, will speak in Salem May 10 on how to set up bequest and endowment programs. Debra is the author of The Complete Guide to … Continue reading
Posted in bequest giving, donors, endowment, fundraising, MVDP, philanthropy, planned giving, Uncategorized
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Here’s why it pays to engage donors directly
If there was ever any doubt about the wisdom and effectiveness of encouraging people to talk about what you do, here’s the evidence. The Nielsen organization polled 28,000 people in 56 countries and found that people everywhere trust recommendations from people they … Continue reading
Posted in donors, e-mail, fundraising, marketing, newsletter, online giving, Uncategorized
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Building your marketing plan
Substitute “donors” for “customers” in Marcia Bagnall’s Inside Business column in today’s Statesman Journal, and you have a handy prescription for increasing a nonprofit’s donor base. Here’s how it works. Marcia writes and we substitute: “‘How do I increase my … Continue reading
Posted in donor cultivation, donors, marketing, MVDP
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Ideas for memorial giving
It’s spring, and a fundraiser’s fancy turns to…how donors can memorialize loved ones at Memorial Day, Mother’s Day, Father’s Day and wedding anniversaries. Tony Martignetti has some great ideas on his blog. Tony writes: “Start thinking about your promotion of … Continue reading
M-P Food Share uses numerous information outlets
Across several communication channels, Marion-Polk Food Share maintains a steady stream of information to the public about programs, events and needs. “We on the public relations team have our ears tuned to finding stories within MPFS,” said Phil McCorkle, vice … Continue reading
Serif or sans-serif?
Which type font do you use in your donor communications? Is it a serif font like this? Or sans-serif like the font used in this article’s headline? Serifs are those little extra feet or extensions on the ends of some strokes of … Continue reading
Posted in direct mail appeal, donors, e-mail, fundraising, marketing, MVDP, newsletter, technology, Uncategorized
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